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PRE-FESTIVAL EVENT: Fearless Science Forum - How do scientists know what they know

Tuesday, October 13, 2026 · 4:00 PM – 5:00 PM CDT

Discovery Building at UW-Madison, 330 N Orchard St, Madison, WI, 53715, United States · Rice Lake, WI

About this event

How do scientists know what they know? In an era of competition for attention filled with rapid discoveries, seemingly incredible claims and conflicting headlines, understanding the path from a lab theory to an established fact is more vital than ever. Join Morgridge CEO Brad Schwartz, national leader in science policy Keith Yamamoto, Director of the Morgridge Institute’s Rowe Center for Virology, Paul Ahlquist, and Morgridge Institute Investigator, Melissa Skala as they peel back the curtain on the scientific method. Together we explore: Proof: How observations turn into verified facts. The Power of Mistake: Why failing, replicating, and peer-reviewing are among science’s greatest strengths. Navigating Uncertainty: How scientists make decisions when the data isn’t 100% clear. The live and on-line session will conclude with an audience Q&A, giving you the chance to ask your most pressing questions directly to our experts. A virtual broadcast via Zoom will also be available.

Event details

Date and time
Tuesday, October 13, 2026 · 4:00 PM – 5:00 PM CDT
Venue
Discovery Building at UW-Madison, 330 N Orchard St, Madison, WI, 53715, United States · Rice Lake, WI
Category
Health & wellness
Cost
Cost not stated
Age guidance
Age guidance not specified
Format
In person
Last verified
September 29, 2026

Accessibility

Wheelchair: Not stated

Assistive Listening: Not stated

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